As the Gates brand continues to grow in acceptance and usage around the world, it’s important for us to remember that our brand has value. Our customers, associates, the media, and general public all form opinions of our company by how we define and portray ourselves. With this in mind, we remind everyone to review the brand standards published on this site, and use the brand files and templates provided in the Downloads Section whenever you are producing something that represents Gates, either in print, on the web, in a tradeshow booth, or in a PowerPoint presentation. With everyone’s help, we can maintain the high standard of value that our brand represents to each of us, our customers, and each of our stakeholders. Thanks to all!
It has been nearly four months since the launch of the new Gates global brand and the outpouring of support has been fantastic! We sincerely thank each of you for your positive response to our efforts to establish a new global brand for our company. The "What Moves You" campaign was received well with nearly 50 Gates associates from around the world contributing a video, photo, or description of what moves them to our GatesBrand.com site. In return, each received a $50.00 gift card as a thank you for participating.
Our efforts to establish the Gates brand have continued unabated since the launch. Activities have included conducting comprehensive, one-day workshops on the Gates brand in Suzhou, China; Singapore; Erembodegem, Belgium; and here in Denver in the United States. Within the next month...
Welcome to the new global brand for Gates. What an amazing and exciting time to be associated with the Gates Corporation! Earlier this month, we commemorated our centennial anniversary as a company. Think of it! 100 years in business, promoting innovation, serving customers, and powering progress. Adding to all that our company has achieved over this past century of progress, we are pleased to launch a new global brand image for our company; a brand that we feel is progressive and modern, while still honoring the legacy of innovation Gates has become known for by our customers, peers, and employees.
There are many different elements that make up ...
Does your heart beat a little faster every time you hop on your bike?
Do you get a lump in your throat when your kid smiles at you?
Do you leap to your feet when your team scores a goal?
Tell us what moves you and the part Gates plays in that activity or passion?
You can do this with a:
- Photograph with a short explanation
- Diagram with a short explanation
- Written explanation
When you are ready to share your idea, post it to the BrandShare section of GatesBrand.com. Fill in all of the fields and add "WMY2011" to the keywords field. If you do not add WMY2011 to the keywords, we will not know that you have submitted an idea. ...