As the Gates brand continues to grow in acceptance and usage around the world, it’s important for us to remember that our brand has value. Our customers, associates, the media, and general public all form opinions of our company by how we define and portray ourselves. With this in mind, we remind everyone to review the brand standards published on this site, and use the brand files and templates provided in the Downloads Section whenever you are producing something that represents Gates, either in print, on the web, in a tradeshow booth, or in a PowerPoint presentation. With everyone’s help, we can maintain the high standard of value that our brand represents to each of us, our customers, and each of our stakeholders. Thanks to all!

It has been nearly four months since the launch of the new Gates global brand and the outpouring of support has been fantastic! We sincerely thank each of you for your positive response to our efforts to establish a new global brand for our company. The "What Moves You" campaign was received well with nearly 50 Gates associates from around the world contributing a video, photo, or description of what moves them to our GatesBrand.com site. In return, each received a $50.00 gift card as a thank you for participating.

Our efforts to establish the Gates brand have continued unabated since the launch. Activities have included conducting comprehensive, one-day workshops on the Gates brand in Suzhou, China; Singapore; Erembodegem, Belgium; and here in Denver in the United States. Within the next month...

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Launch of the Gates Global Brand